Selling Innovation by Going Old School

Selling Innovation by Going Old School

0 0 6 years ago
The Unapologetic Capitalist and CEO John Kawola of Harvest Automation discuss the challenges of bringing innovation to a traditional marketplace that is generally slow to adopt new technologies. CEO John Kawola talks about the need to invest in building face-to-face relationships with the customer and investing in ‘old school’ product education and trials to convert sales and generate long term venture value.

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